Have you ever heard the saying, “the cobbler’s children goes without shoes”? Well, I doubt that has ever been more apt for me. Only yesterday I was extolling the virtues of regular blogging to a new client, whilst in the back of my mind I was pretty sure I hadn’t added a post to my own site for quite a few weeks. Now I am checking it out, I see that it is actually two months since I last clicked on “add new post”. Shockingly bad.
As I’m sure you’re aware regular blogging improves your search ratings and reminds your clients that you are still open for business. It also, hopefully, is valuable to your clients/prospects who can pick up tips from you as an expert on your subject.
If I’m honest my excuse is that I have been busy. Too true, and its nice to be busy working on many, many interesting projects – I’ve just added a new website case study to my portfolio and there are lots more to come there in the coming days/weeks – but in truth blogging is something I really should make time for. It falls into that “important, not urgent” category that is often put on the back burner whilst you concentrate on the “important, urgent” and “not important, urgent” tasks.
If that rings true for you as well, don’t neglect it as it could really drive your business forward. If you really don’t have the time, get someone else to do it for you. I can help! Give me a call on 0131 620 1129 or get firstname.lastname@example.org