who do you value?

Your customers?
Your customers are everything to your business – without them you wouldn’t be in business. But how do they know they are valued? Giving your customers a publication aimed at their wants is a great way of giving them something extra whilst also delivering your message in a carefully targeted way.

Your staff?
Your people are your greatest asset. It is the interaction between your employees and your customers that sets you apart from the competition. An in-house publication serves several purposes. Firstly, it facilitates communication between management and employees. It means that everyone knows what the company’s aims are. And it ensures that the company’s values are reinforced on a regular basis. Secondly, it can act as an aid to training. Staff can be offered guidance on all aspects of the company’s operation, with information on key skills and competencies highlighted in each issue. Finally, the company newsletter provides opportunities to congratulate staff on a job well done. After all, making employees feel appreciated is a key factor in job satisfaction.

I produce regular or one-off publications on a bespoke basis. I will work closely with you to get to know your business and your chosen readers, whether they are customers or employees. I will write new copy for you and edit any contributions from you or your team.

Together with my team of professionals, I can offer design, sub editing, and photographic services that will ensure that your publication is produced to the highest standard.

Publications can be delivered electronically or in hard copy. To view an electronic publication we currently produce please visit www.swimshawmethod.com

To discuss your requirements further please get intouch@geordiemac.co.uk or call me on 0131 620 1129.