what do you want to do?

Content is king. An oft-quoted maxim, but one that is just as often forgotten as electronic means of communication come of age.  If you were producing a book would you spend all your time and energy on the cover and the binding? Of course not. But that is exactly what happens when most people plan a website. It’s easy to become mesmerised by the design and build – all the technical details. Then you forget the most important part: your message, what you want the website to do for you. And remember it is the words that will sell your product not the design.

I start from a different perspective. Your requirements and those of your clients come first. When planning a website I will spend time with you discussing what you want your website to achieve, and building a profile of your customers. I will look at what matters to your clients, and what they are likely to look for when they search online for your services. This means that written content can be crafted to drive more clients to your site and improve your online sales figures.

From this focused beginning I will then get the web team involved. The GeordieMac guys are experts in the look and functionality of a site. Whatever your technical requirements – gallery, video, shop, details capture, blog – they will find a cost-effective solution.

We are able to work with your graphics and photographs as required. Or we will supply design and photography to your specifications.

Best of all, your site will be constructed on a user-friendly, open source platform. This means that you are able to manage and update your site in house without referring back to the technical team. But fear not! Training on how to update your site comes as standard.

To see websites we have put together please check out www.artofswimming.com, www.swimshawmethod.com and/or www.jmecollections.co.uk

To find out how we can help you please get intouch@geordiemac.co.uk or call me on 0131 620 1129.