what’s all this then?

GeordieMac is an electronic publishing company run by Jane-Ann Purdy, Edinburgh-based writer and editor. Here she explains what GM is all about …

GeordieMac specialises in three key areas: content, publications, and websites, though they often overlap as working on the internet becomes more like publishing everyday. One of our ongoing projects swimshawmethod, for example, is what I like to call a “web mag”. So much more than a blog, it also does more than a print magazine could ever do. It encourages feedback, community, multiple links, and networks its product to new prospects in new territories even as we sleep. The mag is updated almost every day along with its accompanying social media outlets. It also feeds into the client’s main site artofswimming.com which has been recently redesigned by us.

However, my love of the internet and its extraordinary potential for mass yet niche communication does not mean that I have abandoned traditional media. As a ghostwriter I recently completed a neat little book on problem solving using narrative to deliver a hard-hitting training message, and penned a key note speech for the British Council for a presentation in China.

Whatever the nature of your project I will start by getting an accurate profile of your readers, researching the subject matter, and focusing directly on your aims. Keeping a keen eye on what you want your copy or publication to achieve is key to your success.

If required, I will then consult my creative partners, a band of seasoned professionals with more than 100 years of experience between them. Together we can add cutting edge photography, design, web production, and marketing know-how tailored to your needs.

If you’re wondering, my contribution to the team time tally is 15 years: I’ve been writing and editing for corporate clients since 1996. Take a look at my portfolio to get an idea of my experience and find out what my clients say about my work. You can also find out more about me and take a look at a mug shot at the top of the partners page.

To find out how I can help you please call me on 0131 620 1129 or get intouch@geordiemac.co.uk

and what about the pictures?

It’s a rogue’s gallery of volunteers who gamely let me practise my camera skills on them. They will change from time to time. So check back later. And if you would like to appear here get intouch@geordiemac.co.uk

You can see a few more of my photos at
www.jane-annpurdy.com